🏎️ From the Screen to Reality: F1 Racing Captures Global Attention
With F1: The Movie, starring Brad Pitt and centered on the high-octane world of Formula 1 racing, dominating the global box office, audiences are not only rediscovering the thrill of this extreme sport but also asking a deeper question: Can racing ever be sustainable?

Often hailed as the “pinnacle of technology,” Formula 1 has long been criticized as a symbol of high carbon emissions and excessive energy consumption. According to a Carbon Trust report, the total carbon footprint of F1’s operations in 2019—including travel, logistics, and venue management—was around 256,000 tons of CO₂e. These figures have forced the sport to confront its environmental impact head-on.

🔥 From High-Carbon Sport to Sustainability Pioneer
In response to the global sustainability wave, F1 has not stood idly by.

In 2019, the organization launched its Sustainability Strategy, pledging to reach Net Zero Carbon by 2030. Far from being an empty promise, this roadmap includes several concrete actions:

• Adopting E10 Biofuel: Since 2022, all teams have used fuel blended with 10% bioethanol, with plans to introduce 100% sustainable fuel in 2026.
• Green Logistics: F1 is actively shifting toward low-carbon logistics and shipping, experimenting with renewable-energy-powered transport solutions.
• Sustainable Circuits: Venues such as Silverstone in the UK are now fully powered by solar panels, while other tracks have introduced water recycling systems.
• Digital Carbon Management: Working with partners like Aramco and DHL, F1 has built carbon-tracking systems to enable real-time decision-making and operational optimization.

According to the 2023 F1 Sustainability Report, more than 56% of its operations now run on renewable energy—a sign that this “race of speed” is fast becoming a leader in green transformation.

🎬 Entertainment Meets Sustainability: How F1: The Movie Drives the Green Shift
Formula 1 is no longer just about speed and engineering—it’s becoming a stage for sustainability and entertainment to merge.

For F1: The Movie, the production team collaborated with the Mercedes-AMG Petronas team and filmed at real circuits in Belgium, the UK, and Hungary. This not only heightened authenticity but also boosted the film’s credibility.

F1 CEO Stefano Domenicali told RaceFans in 2022 that F1 is pushing forward with its sustainability goals, stating: “Our ambition is to be the most sustainable sport in the world.” By weaving sustainability into cinematic storytelling, the film helps audiences better understand both F1’s legacy and its green ambitions—opening a new conversation about the future of motorsport.

This type of cross-industry collaboration reflects a broader trend in entertainment, where sustainability is no longer just a slogan but a lived experience—inviting viewers to witness a true racing revolution.

🌍 Beyond Speed: What Truly Matters Is the Green Revolution
Once seen as the epitome of high carbon emissions, Formula 1 is now evolving into a testing ground for low-carbon innovation. This transformation goes beyond technical changes such as fuel systems and logistics strategies—it also reshapes F1’s public image and communication with fans.

Through its sustainability agenda and cultural crossovers like F1: The Movie, Formula 1 is proving that sustainability doesn’t mean slowing down—it means moving forward smarter.

And for us as viewers, F1’s shift can inspire reflections on our own carbon footprints. Sustainability isn’t confined to farms, forests, or factories—it can happen on racetracks, in cinemas, and in the everyday choices we make.