Have you ever found yourself hesitating over a seemingly small choice in daily life?
For instance: should you rinse out a convenience store drink bottle before recycling it? Should you spend an extra NT$10 on a product that claims to be made through a sustainable process?
In fact, these small dilemmas mirror the very real decisions we face every day while creating our products. As a brand, we understand one thing clearly: sustainability cannot exist solely as an eco-label.
It must run through the entire product life cycle—from raw materials to manufacturing to packaging. Every stage deserves careful treatment and transparent disclosure.
1. Where Do Raw Materials Come From?
“Distance traveled” matters more than you think.
Few realize that a product’s carbon footprint diverges significantly from the very beginning: sourcing.
Take an avocado as an example. According to Our World in Data, one avocado shipped from Mexico to Europe emits 1.58 kg of CO₂e.
=That’s equivalent to driving about 6.5 km—just to bring a single avocado to your table.
That’s why when we select suppliers, we don’t just compare price and quality. We also ask:
Can we prioritize local or regional raw materials?
Are there alternatives that reduce long-distance transport?
For example, in our XX product line, we switched from importing New Zealand wool to working with small livestock farmers in central Taiwan. The average transport distance dropped from 9,000 km to 270 km, cutting transport-related carbon emissions by about 92%.
In daily life terms, it’s like changing from commuting by car to walking to work—the difference is remarkable.
2. Manufacturing: Low-Carbon Doesn’t Mean Compromising Quality
Sustainable production is not just about reducing emissions—it’s about smart redesign.
According to the U.S. Environmental Protection Agency (EPA), manufacturing energy use accounts for ~21% of global CO₂ emissions.
In other words, for every five products made, one’s worth of emissions comes from factory energy alone.
Here’s how we improve:
Low-temperature dyeing technology → saves ~30% energy per batch.
(Equivalent to the energy for every 3 garments saving enough to produce 1 more garment.)
Closed-loop water circulation system → achieves over 80% water reuse in dyeing.
(Meaning 100 liters of dye water can be reused for 80 liters, saving 4× more water than traditional methods.)
Carbon transparency tracking → recording energy and water use per production batch.
These efforts aren’t about cost-cutting, but about proving that each “low-carbon decision” adds trust to the product without compromising quality.
3. Packaging: More Than Aesthetic, It’s About “Next Life”
The UN reports that the world generates 300 million tons of plastic waste annually, with over 75% never properly recycled.
That’s like a garbage truckload of plastic being dumped into the ocean every minute (source: UNEP).
So, we rethink packaging with three principles:
Reduction: 30% lighter packaging, single-material design for easier recycling.
Saving 50 kg of paper per 1,000 packages = the annual carbon absorption of one mature tree.
Materials: 100% FSC-certified paper and plant-based inks.
Circulation: reusable packaging bags, with an 80% customer reuse rate.
Each bag can be reused ~10 times, reducing about 10 plastic bags per user per year.On every product page, we also disclose the carbon footprint and recycling guidance—making sustainability something consumers can understand and actively take part in.
We’re Not Perfect, But We Choose Transparency
Sustainability is a road without an endpoint. Our principles remain steady: transparent, responsible, and forward-moving.
Every product you hold traces back to countless invisible choices. By choosing it, you’re choosing all the values behind it.
We believe:
When more people begin to care about these “small” details, change accumulates—until one day, it becomes part of everyday life.
📎 Further Reading & Data Sources: